It is said that the packaging market has unlimited potential, but how many of these 8 major trends in global packaging do you know?

Here are eight main trends that brands should pay attention to now:
1. Bold colors will produce different effects
Standing out on the shelf is not the only challenge facing brands. They must also stand out from the chaos of e-commerce sites. For this reason, we see more and more bright yellow, neon colors and metallic luster being used in packaging.
Experts say that ignoring this trend will bring you losses. A study showed that consumers make a subconscious decision less than a minute after seeing a product. More than two-thirds of people said that color is one of the main factors they consider when buying.

2, innovation is the key
The role of packaging is not only to protect the product. It is a product of creativity and design that will arouse the interest of consumers. Paying attention to this has become a key element in its success in attracting the attention of young shoppers in the grocery store.

3. Sustainable packaging is becoming popular
Consumers want environmentally friendly packaging, which is a packaging trend. Most major brands, including Coca-Cola, are working hard to use recycled materials in their packaging. Statistics show that consumers are willing to pay higher prices for products produced by brands that are committed to sustainable development.

4. Simple is beautiful
Simple packaging is defined as packaging that only contains necessary information. Studies have shown that when product packaging is full of information, consumers' trust in the brand will decrease. Facts have proved that a simpler method can build trust and authenticity with today's shoppers.

5. Retro nostalgia is making a comeback
Retro packaging may be the opposite of bold colors and modern packaging, but it is also popular with consumers. They are attracted to retro packaging because it relates to their cultural memory and easily resonates with them.
For older customers, this is a nostalgic feeling. They will see something that reminds them of their past and childhood. For emerging customers (young people), it can stimulate people's curiosity about the past. In these ways, retro packaging can attract buyers of any age. It is truly eternal.

6. Transparent packaging is more real
Transparent food packaging has become the top packaging design trend. Consumers increasingly want to be able to see the actual products they buy. They want to judge the freshness of the product through observation, rather than believing that the packaging information or ingredient list can explain the problem. This is part of their eagerness to know the journey of food from farm to store. For this reason, we see glass jars becoming more and more popular, as well as PET bottles and even transparent plastic "jars."

7. increase customer experience
The "unboxing" videos on YouTube can be said to be very popular. Consumers are excited when they open the packaging to display the items they have bought, and packaging companies will take advantage of this in their designs.
This is especially important for e-commerce brands that don’t have the opportunity to interact with customers in physical stores. Packaging can help customers create an unforgettable brand experience that sets them apart from their competitors. Creating a custom packaging experience can include materials added to the unboxing experience.

Some options include:
1. Use tissue paper to package the product. It adds an extra layer of anticipation to the unboxing experience.
2. Sustainable fillers (such as biodegradable foam packaging) highlight the brand's commitment to the environment without reducing the experience.
3. Stickers have a wide range of uses, are inexpensive, and are easy to affix trademarks.
4. Personal explanation or special explanation will increase meaning. Handwritten messages remind customers that there are real people behind the brand.
5. Colored packaging belts can be used to supplement your customized packaging.
6. You can add samples or gifts as "thank you" or introduce new products to customers.
7. Related to your career

Public welfare marketing is a strategy for brand companies to use corporate social responsibility actions to promote products. Consumers with social connections want more from brands than they can provide materially. They know that the companies they invest in want better social effects, not just increase profits. Whether it is a social issue or an environmental issue, packaging provides a platform for the spread of public welfare marketing.

The most important thing is that the world is emerging from our past disposable culture, and brands need to adopt new packaging innovations and trends to meet their needs. It’s time to treat packaging as a need instead of simply adding it to a landfill.